Corporate Services
Administrative Operations

Corporate Services Consultant

Scala Developments

Award-winning developments and custom homes in Victoria, BC.

• Executed research best practices with appropriate staff and leadership to identify strategic, operational changes while managing the business process.

• Lead Business process improvements (BPI) using different methodologies in which I analyzed the procedures thoroughly to identify areas where we could reduce risks and upgrade their accuracy, effectiveness and efficiency.

• Established an H.R. system to administer 40 employees, including the company handbook design, hiring requirements, bonus compensation plans, career development, retention policies, training solutions, and organizational culture.

• Developed a marketing strategy within the Construction Industry through P.R. Digital marketing, website development, SEO and Social media.

Marketing Manager
Colas Division Extensions

Responsible for the Colas line extensions Pepsi Max, Pepsi Light, Pepsi Blue, and all innovation programs, including in and out product development in the cola’s category.

• 2003 Pepsi Light re-launch plan successfully deployed, achieving +1.0 pt. share of the diet cola market. My team was responsible for planning, developing, implementing, and following up with the business plan and marketing strategy.

• Led the BBDO production communication campaign-commercials, billboards, radio, and cinema, creating a scope management plan that defined, validated, and controlled the tasks to achieve the anticipated results.

• . Responsible for a budget of $1.3 M for diet brands.

Increased Pepsi Light sales volume 20.5% vs. YAG -2003-, 5% vs. YAG -2004-, 4% vs. YAG -2005-, 6% vs. YAG -2006-, 5.5% vs. YAG. – Every marketing business strategy had to be sold and negotiated with the bottlers nationwide, who approved, authorized and expected the forecasted results.

• KPI’s favourably improved in Mexico’s main 12 cities based on a balanced Scorecards system.
• Brand Preference +8 pts.
• P4W +10 pts.
• Force Preference + 4 pts.
• SODCM Full yr. vs. CCX +2 pts.

• Developed and Executed the Pepsi Blue and Pepsi Fire Nationwide Campaign Production of Multimedia Executions, following the EVM (earned value management) to monitor costs, schedule control and find the variances between the performed and planned tasks.

• • Radio, print, and billboards
  • Two sustain commercials per brand
  • Volume plan full covered (3.5 M 8 oz. Cs)
  • Pepsi Blue contributed to T.M. volume growth +4.2 vs. YAG
  • Re-trial rates 72%
  • Spearheaded first in & out product strategy implemented by Pepsi in Mexico City.

Senior Associate
Technology and Consumer Goods

• World’s leading public recruitment company involved in executive searches outsourced recruiting and leadership development solutions. Contracting, Human Resources, advising and management assessment business services.Trained as a professional Head-hunter consultant responsible for establishing the client’s relationship, executive search, candidates’ screening, interviewing, management assessments, candidate reports, reference checks, salary negotiations to the final placement in the new position.

   

  • Consulted and accomplished the sales target of $400,000 US with new multinational companies.

   

  • Brought and participated in accounts such as Microsoft, Rohm and Haas, Pfizer, Frito Lay, DuPont, Monsanto, Burston-Marsteller, Cerveceria Montezuma, H.P., Unisys, Acer.

   

  • Contributed 30 % of the technology accounts division and 10% of consumer goods total invoice.

   

  • Participated in international research for crucial positions around the world. Twenty-six placements in one year, including seven CEO’ positions for multinational companies.

Marketing Manager
Non Profit Organization

Extra- Non-profit created by the top seven leading media companies in TV, Radio and Print, with the purpose of providing a relief fund for retired employees of the mass communication media. The foundation supported 1,200 former workers with food, medical assistance, life insurance, and prepaid funeral expenses; it was financially sponsored by mass media communication members

• Established non-profit, eventually supervising as many as 120 social workers
• Coordinated mass media advertising campaigns and launched and raised funds from large events    (80,000 participants).
• Raised funds of 5 million MX pesos.

Marketing Assistant
International Division

Dulces Montes & Company

Second largest Mexican candy manufacturer and exporter with a plant located in Jalisco and offices in the US.

• Delivered revenue of US $180K (1994), $480K (1995), $1.3M (1996), 1.35M (1997),being responsible for the Canadian market
• Launched 4 new product configurations that represented 25% of the total export business.
• Launched products accepted by SAMS Club for its commercialization in all its US distribution centers.
• Coordinated and attended industrial trade shows and exhibitions in Germany, Chicago, New Orleans, New York, Denver, Dallas, Miami, Anaheim, San Antonio, Minneapolis, Toronto and Montreal; Served as liaison between foreign customers and product development for international items, which involved design, coordination, production development, packaging strategies, research, shipping and customs full process until the product reach the final destination.